Shabama belongs to the part of the jewellery market where place, handwork and personality matter as much as the object itself. Launched in Mallorca in 2012 by Sabrina Barceló Manresa, the brand draws directly from island light, sea textures and the informal elegance associated with Mediterranean dressing. That origin is not a decorative afterthought; it gives the collection its character. Shabama’s pieces often feel sun-touched, tactile and relaxed, shaped by references to the coast, nature and everyday life near the water rather than by the polished codes of conventional fine jewellery.

What gives the brand its identity is the way it combines artisanal making with expressive but wearable design. Shabama works with traditional production processes and collaborates with experienced Spanish workshops, creating jewellery and accessories that carry visible texture, hand-finished surfaces and a sense of crafted individuality. Gold-plated brass, leather, pearls and marine-inspired motifs recur throughout the collection, but the effect is not overly literal. Instead, the brand turns those materials into pieces that feel distinctive, feminine and slightly bohemian while still remaining easy to incorporate into modern wardrobes.

The brand’s trajectory also reflects a personal business story. After its original launch, Shabama was later relaunched in 2021 with renewed energy, drawing on family involvement and accumulated fashion-sector experience. That relaunch matters because it sharpened what the brand stands for today: artisanal Mediterranean design that does more than decorate. The pieces are intended to carry character, mood and a sense of individuality, which places Shabama closer to lifestyle jewellery than to anonymous fashion accessories. Customers are not only buying shape and finish; they are buying into a setting and a feeling.

In the current market, Shabama occupies an accessible premium niche. It speaks to women looking for jewellery with more identity than standard trend product, but without the distance or price structure of fine jewellery. People choose it for its Mallorca story, handmade sensibility and the way it turns coastal inspiration into pieces that still feel urban enough to wear beyond a holiday context. That balance is what makes the brand durable. Shabama offers jewellery that is expressive and recognisable, yet grounded in craft and place rather than short-term novelty.